National Centre for Palm and Dates

National Centre for Palm and Dates

Hyper-realistic environmental visualization developed in Unreal Engine to showcase the heritage and future potential of the Kingdom's agricultural sector.

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Problem

The National Center for Palms & Dates sought a revolutionary way to showcase the lifecycle of the Kingdom's most prized export. Traditional industrial videography felt detached and repetitive. The challenge was to transform a standard agricultural process into an emotional, adrenaline-fueled narrative that would captivate stakeholders and consumers alike, creating a visceral connection with the product.

Solution

We engineered a "First-Person" visual experience, placing the viewer directly inside the narrative, literally. Using Unreal Engine and 3ds Max, we simulated the world from the perspective of the date itself. We modeled the physics of the fall from the palm, the impact on the harvesting cloth, and the high-speed journey through the processing factory, delivering a hyper-realistic CGI experience that traditional cameras could never capture. DOVA Digital utilized the power of Unreal Engine to engineer a fully real-time 3D environment. We modeled the ecosystem with botanical precision, simulating lighting, wind, and atmosphere to create a photorealistic experience. This project pushed the boundaries of real-time rendering, delivering a cinematic asset capable of running simulations and creating high-resolution media output for any platform.

How do you tell the story of a national symbol? You don't just watch it; you become it.

For this experimental project, DOVA Digital pushed the boundaries of narrative visualization. We moved away from the external observer to create a full POV (Point of View) simulation of a single date fruit. The journey begins high in the palm trees, capturing the vertigo of the harvest drop, the tactile impact onto the collection cloth, and the rhythmic precision of the automated sorting lines.

Every texture from the rough bark of the palm, to the glistening skin of the fruit, was rendered in real-time using Unreal Engine to achieve photorealistic fidelity. This wasn't just an animation; it was a sensory simulation designed to highlight the care, speed, and hygiene of the Saudi date industry from an impossible, intimate angle.

This project stands as a prime example of "Visual Intelligence": using advanced gaming technology to solve complex storytelling challenges for institutional clients.

year

2024

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2024

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2024

tools

3Dsmax, Unreal Engine, After Effects, Premiere Pro

tools

3Dsmax, Unreal Engine, After Effects, Premiere Pro

tools

3Dsmax, Unreal Engine, After Effects, Premiere Pro

category

Branding and Identity

category

Branding and Identity

category

Branding and Identity

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DOVA DIGITAL

Redefining Institutional Communication through Next-Gen Visual Narratives for Global Leaders.

DOVA DIGITAL

Redefining Institutional Communication through Next-Gen Visual Narratives for Global Leaders.

DOVA DIGITAL

Redefining Institutional Communication through Next-Gen Visual Narratives for Global Leaders.