Developing a cohesive visual language to represent the highest standards of engineering excellence and professional accreditation in the Kingdom.
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Problem
The Saudi Council of Engineers needed to modernize its institutional image to resonate with a new generation of professionals and align with the ambitious goals of Vision 2030. The challenge was to shift perception from a purely regulatory body to an inspiring hub of innovation and professional excellence, without losing its authoritative standing.
Solution
We developed a motion design language rooted in the principles of engineering itself: precision, structure, and balance. By utilizing geometric abstractions and clean, high-fidelity 3D assets, we crafted a visual narrative that visualizes stability and growth. The result is a dynamic brand expression that positions the Council as the modern backbone of the Kingdom’s development.
Engineering is more than calculations and concrete; it is the language of nation-building. As the Kingdom moves rapidly towards Vision 2030, the Saudi Council of Engineers plays a critical role in setting the standards for this transformation. They needed a visual identity that could communicate this monumental responsibility with clarity and elegance.
DOVA Digital’s approach was to bridge the gap between technical rigor and visual inspiration. We moved away from generic corporate imagery to create a system based on "Digital Blueprints."
By animating the very lines and structures that define the profession, we turned abstract concepts—accreditation, integrity, and development, into tangible visual assets. This new visual direction serves as a tribute to the profession, celebrating the engineer not just as a builder, but as a visionary creating the future of Saudi Arabia.
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